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COOK’S MATCHES

BRAND AWARENESS FOR FOODIE LOVERS

OBJECTIVE:

Cook’s Matches have been a mainstay of British kitchens for over 40 years. Their iconic packaging brings a nostalgic feeling to families that love home cooking and baking. Cook’s Matches wanted to use its social media platforms to boost brand awareness and create a cooking community whilst reaching new audiences.

METHOD:

Each month we showcase family-friendly recipes from food influencers that can be enjoyed for the season and hit the foodie spot. To gain more engagement, we also implemented polls of controversial foodie questions to spark up reactions. 

In collaboration with Tom Kerridge and Amy Sheppard Food, we also advised and managed exciting competitions and giveaways that encouraged followers to engage with the posts. The social competitions made a huge impact on Cook’s Matches overall engagement and follower numbers increasing their brand awareness.

SOLUTION:

– 899 New Instagram Followers over 6 months 

– Over 4,500 competition entires

 – Reached over 80,000 people