When forward-thinking and dynamic ostomy healthcare experts Trio want to develop their existing brand with a view to position themselves disruptively within the industry and stand out among the competition.
What sets Trio Healthcare apart from traditional ostomy companies is that they are the first company to create skincare products specifically for people with stomas. Their vision is that everyone has a right to healthy skin. They are adamant that their products are skincare essentials, NOT just stoma accessories, for their vulnerable and sensitive audience. Their unique breathable Silicone technology is kinder to skin than traditional options and they want to shout from the rooftops that their unique, innovative products can improve the quality of life for ostomates worldwide.
Our strategy was to match Trio’s passion for challenging convention, resulting in the bold and brave decision to launch the first ever black packaging within the ostomy market place and really shaking up the status quo!
With a dynamic and exciting new brand style implemented across all communication touch points, Tank2create developed an engaging brand strategy that captured Trio’s down-to-earth but playful tone and personality. By focusing on what makes Trio different, Tank crafted the tone of the literature, advertising, products, exhibitions and new digital presence to enhance Trio’s reputation as not only an expert in the industry, but also a caring friend to the end-user. Trio now has all the tools to confidently get the message across to every ostomate patient, and their clinical professionals, that they CAN walk tall, wear anything and always say yes to a curry!